Detalles

Generative artificial intelligence has become a strategic priority for many organizations. However, the real challenge remains the same: how to move from initiatives to execution and turn them into real business value.

In this introductory session, Juan Pablo de la Rosa presents a clear and actionable perspective on the use of AI, understood as a means to enhance human activity and business outcomes, not as an end in itself. Through a strategic framework and real-world examples, the session explores how to identify relevant use cases, make better decisions, and define impact criteria from a business perspective.

The talk will be followed by a conversation panel with Paolo Rizzi, where real AI applications that are already delivering results will be discussed. Together, they will explore how a well-oriented AI implementation can amplify team talent, improve efficiency, and open new competitive opportunities.