In the tech sector, where innovation and evolution are constant, building and scaling your personal brand on LinkedIn is essential to stand out in a competitive market. As a senior professional in technology, your experience and knowledge are valuable, but it is crucial to know how to effectively communicate your value to open new opportunities, collaborate with other experts, and position yourself as a leader in your field. Marcela López Ponce is Co Founder and Head of Strategy at Top Personal Brands, and in Session 4 of the HUMANS Cycle, she will share some key strategies for scaling your personal brand on LinkedIn.