Why do so many digital products fail, even when they seem well designed? In the upcoming #TRIBUTalk, Manuel Osorio —founder of Product Interface, an academy and community specialized in UX and product design with a focus on business — analyzes the product design lifecycle applied to startups. We will discuss the most common mistakes, the different types of "fit" that every team must consider (product-market, founder-product, problem-solution) and how to adjust the design according to the stage of funding and product maturity. A key talk to understand design not only as a discipline, but as a strategic tool for growth.