About Lazo

Lazo is the #1 U.S. gateway for LatAm startups: an all-in-one AI-powered back-office / Augmented Ops™ platform for founders scaling into the U.S. We integrate finance, legal, tax, payroll, fundraising and community services, serving 1,000+ recurring customers and growing fast.
Community has been our secret sauce since day one: we’ve built one of the strongest founder ecosystems in LatAm and the U.S., alongside partners like AWS, Mercury, Brex, Deel, JPMorgan, and AlleyCorp. We’re now entering our next phase: professionalizing our revenue engine to prepare for Series A.

The Role

We’re looking for a Head of Revenue to own ARR/NRR and lead the full GTM system across Marketing, Sales, Customer Success/Account Management, Partnerships, and Community (current org ≈16 people, 5 of which are direct reports). This is not a pure ‘Head of Sales’ role: you’ll be accountable for demand generation, new business, and post-sales expansion/retention across these teams. You’ll be both operator and architect: stand up a reliable forecast, redesign pricing & packaging, align teams on one funnel, and turn community/partnerships into durable pipeline and expansion. You’ll work directly with our CEO, report with clarity and cadence, and ready the company for Series A.

What You’ll Do

• Own the number: Define and manage revenue OKRs and KPIs across the funnel (ARR/NRR, CAC payback, LTV/CAC, win rate, cycle time, expansion, churn), and ensure each GTM team is executing against clear targets.

   

• Stand up RevOps: CRM hygiene and governance, funnel SLAs (MQL→SQL→Win), attribution, pipeline coverage, capacity planning, dashboards, and forecast calls.

   

• Pricing & packaging: design, test and roll out packages that increase recurring revenue %, ARPA and expansion; align with Finance/Legal on terms and margins.

   

• Sales & CS playbooks: own the commercial motion across Sales and CS/AM – implement qualification methodology, sales stages, handoffs, onboarding, expansion/upsell, and churn-down motions; codify talk tracks and enablement.

   

• Demand generation orchestration: lead the Marketing engine so inbound, outbound, community and partnerships drive sourced & influenced pipeline with clear OKRs, KPIs and ROI targets.

   

• Partnerships & channels: originate, negotiate, and co-sell with strategic partners (clouds, fintechs, VCs, service firms) with contribution goals to pipeline and revenue.

   

• People & performance: lead and develop the GTM team (hiring plan, quotas/territories, comp plans, coaching, performance reviews, enablement).

   

• Instrumentation & reporting: weekly exec updates, MBR/QBRs, board/investor materials; maintain a single source of truth for revenue metrics.

   

• Series A readiness: crisp narrative, metrics discipline, and predictable growth mechanics.

   

What Success Looks Like

First 90 days

• 360º revenue audit, unified funnel definitions, baseline forecast and coverage model.

   

• RevOps backbone live (dashboards, SLAs, hygiene), first pricing/packaging experiments, churn/expansion plan approved.

   

12 months

• NRR (Net Revenue Retention) ≥ 105–110%; churn down; ARPA up; higher % of recurring revenue.

   

• CAC payback within target; forecast accuracy within ±10%.

   

• Repeatable partner-sourced pipeline; win-rate and cycle-time improvements.

   

What We’re Looking For

• 6–10+ years of B2B revenue leadership in SaaS and/or tech-enabled services at Seed–Series B stages. (Mandatory)

   

• Demonstrated ownership of ARR/NRR and delivery against forecasts; track record building or upgrading RevOps (HubSpot/Salesforce or similar).

   

• Hands-on leadership across Marketing, Sales, CS/AM, and Partnerships (direct people management or clear RACI ownership of these teams) at company level – not just as a Sales leader “supported” by other functions.

• Experience setting and driving revenue OKRs and KPIs (including LTV/CAC, NRR, CAC payback) and reporting them to founders/boards.

   

• Proven experience redesigning pricing & packaging and driving expansion while reducing churn.

   

• Data-driven, fluent in unit economics and cohort analysis; sharp operator who can zoom in to fix and zoom out to architect.

   

• Low-ego, high-ownership, comfortable partnering day-to-day with a founder-CEO.

   

• Advanced English (spoken and written). Mandatory. Spanish and/or Portuguese are a plus given our LatAm roots. (B2B experience is mandatory.)

   

Why Join Us

• Be the architect of Lazo’s revenue engine at a pivotal moment.

   

• Work directly with the CEO and leadership team.

   

• Shape the playbooks that will take Lazo to Series A and beyond.

   

• Hybrid, high-impact team with presence in Miami, New York, Mexico City, and across LatAm.